When creating a website, you want a design that’s easy to navigate and contains a clear, concise call-to-action. The goal is to drive traffic to your website, utilizing SEO and other SERP-hacking mechanisms, and create an interactive, digital experience that will convert and retain visitors. To that end, your website should perform optimally across all devices, especially with Google’s new mobile-first index, which will use the mobile version of a website’s content to rank on the search engine.
So how do you create a website that’s fully-responsive, easy to manage and cost-effective? Following the example of high-traffic sites, such as CNN, Microsoft, Mercedes-Benz and many others, the Syntixi team recommends WordPress as your platform of choice. Here’s why:
WordPress is a Free and Open Source
First and foremost, WordPress is completely free to use—cue music to the ears of all our small business friends out there. What’s more, it’s a self-hosted platform that enables more control over your site and allows you to take advantage of advanced plugins. It’s also an open-source project, which is typically developed by a large community of contributors who are able to participate freely, with no specific criteria required. To quote WordPress directly:
WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.
It also means you are free to use it for anything from your cat’s home page to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms.
So not only is it easy to find an experienced developer to create your WordPress site, but you also have free range to design whatever you want—for whoever you want—free of charge.
WordPress is Easy-to-Use with a Large, Resourceful Community
The WordPress userbase isn’t limited by pricing, licensing or skill level. It’s for everyone—allowing scalable websites for all companies big and small.
And because of the software’s limited restrictions, users have made countless blogs, forums, online courses, seminars, webinars, and books, highlighting the different areas of the WordPress platform. This is in addition to the official customer support that WordPress offers, which you can pay an additional fee for or navigate the WordPress forums.
Regardless of your query, whether you’re looking for long-term knowledge or a quick solution, the WordPress community will have training material readily available online. There are both free and paid forms of WordPress training, but the best kinds are those that are well-organized, informational and can be understood across all skill levels. For example, the WP101 website is a well-known training resource with video courses on the following topics:
- WordPress 101
- WooCommerce 101
- The Yoast SEO plugin
To quote a few of the many companies who have spoken to the power of the open source, WordPress community:
“Embrace the WordPress community…they’re the source for solving your problems and giving you inspiration to solve theirs.” - Consumer Finance Protection Bureau
“It’s the power of the open-source community which makes WordPress as good as it is.” – Interactive One
“It feels great when we’re able to offer fixes that can help the entire community.” – BBC America
“Having all this code available and shared by the rest of the WordPress community makes it easier for us to work on the site.” – NASA
WordPress Enables Fast Development
WordPress takes care of the structural codebase, so that businesses don’t have to write code from scratch when they want to launch new applications. All you need are plugins or a few extra lines of code to get any application up and running, which saves developers a significant amount of hours on app creation. In fact, the ability to launch quickly is the reason why big brands, such as Time Magazine, have began creating most of their web content on WordPress.
WordPress is Mobile-Friendly and Easy to Integrate With Social Media and Other Services
While WordPress is predominately a blogging (CMS) platform, it functions optimally across other services, such as social media, with the help of social networking plugins that allow you to post across platforms quickly and easily. WordPress is also 100% responsive and mobile-friendly as the platform is built on the latest web standards, meaning that you can build fully-responsive websites in a matter of minutes.
WordPress is Regularly Updated
WordPress is under constant optimization and iteration from a global team of contributors. With each new update, users are subject to new features that allow them to upgrade the dynamism of their websites. For example:
- Target shares their daily events, promotions and personal stories on the Target Pulse WordPress blog.
- People Magazine is a leading celebrity gossip and news source made even more accessible via its interactive, WordPress site.
Additionally, WordPress is a secure publishing platform, allowing you to own your data. Not even WordPress employees have access to your content, which is why brands like Microsoft choose to use WordPress. This is just one of the many measures that WordPress takes to ensure its users’ security.
And if you’re still not convinced... Beyoncé uses WordPress. So there you have it.
Want to learn more? Check out this ThemeIsle article, which highlights the major benefits of using WordPress and includes a series of guides for building specific sites.