Twitter has become one of the most socially used platforms of our day, allowing businesses to connect with their followers in 280 characters or less. This platform provides brands a gateway to not only build a stronger online presence, but to create better interactions with customers through genuine social engagements. Using your Twitter business account, you can learn more about your customer, their needs, and the best practices to engage your audience. Nowadays, creating genuine social following can be a challenge, but there are a few simple practices to help alleviate the frustration of social growth and genuinely build your engagement.
Here are 4 ways to increase followers on your Twitter business account:
Use analytics tools to keep track of your engagement.
Keeping track of your engagement is a great way to see who your customers are, what content they are responding to, and post performances. Tools like Sprout Social, Hootesuite, Buffer, or even Twitter analytics can help brands identify and grow their following at an accelerated rate. This helps create posts that peak your customers’ interest and understand what key words they are using in their social postings.
Understand & engage with your followers.
Think about it: When you take time to like and comment on your favorite brands’ social posts and they comment back, the engagement potentially solidifies your fandom with that brand because they recognized you.
Make time to interact with your followers by acknowledging their comments. In turn, take time to genuinely like and comment on their posts. To engage with potential customers, look up keywords through the Twitter search engine to find posts that relate to your industry.
Introducing yourself to potential customers by engaging on their posts can help create brand awareness. Overall, recognizing and understanding your followers through engagement helps build a special interaction with your customers.
Keep track of when your users are highly active.
Engaging with your followers at the right time is another key way to increase your followers on Twitter. Understanding what certain peaks throughout the day of when your followers are active can help pave the way for your brand’s social posting schedule. This allows an opportunity for optimal engagement, increasing your posts’ visibilities, comments, and likes.
Use media images and videos in your tweet.
Twitter requires minimal usage of words, which gives the opportunity to add visuals to your brand’s social posts. Creating eye catching graphics or high quality imagery and videos to attract your current and new followers is a great way to gain engagement. This creative practice adds a variety of content for your brand. As you’re accelerating your post views, you’ll also help your posts stand out among the rest of the companies in your industry.
By following these simple tactics on a consistent basis, you should see an increase in your page views, engagement, and overall follower count.
Have some practices you apply to your business Twitter page, but don’t see it listed? Comment below and share your favorite ways on how you have increased your follower count!